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At Zephyr, we love what we do. We are passionate about building relationships with families that allow us to provide the highest quality services, and we have so much fun doing it.


Liza Ashley

Founder, CEO


Alex Marquez


Executive Director


Cassie Rounds

Board Certified

Behavior Analyst


Kim Lariviere-Meader

Board Certified

Behavior Analyst

Liza grew up in Western MA on an organic farm in Leyden. She has been in the field of autism services since 2016, working in both direct service and supervision roles in ABA as well as in roles surrounding family support and resource connections.


Liza is a licensed and certified Behavior Analyst with a Master’s in Education and concentration in Applied Behavior Analysis. With a passion for providing the most empathetic, client-centered care, Liza returned to her hometown area to start Zephyr after finding out that her passion aligned with a need in the region.


She envisions Zephyr as a community organization that celebrates unique personalities and where children and staff members alike come to have FUN.


Liza’s favorite activities as a kid were imaginative play with stuffed animals and building fairy houses in the woods of Leyden!

Alex grew up in the Windy City of Chicago, but quickly decided the East Coast was his preferred environment after attending Connecticut College in New London. He has worked in various startup environments and enjoys anchoring daily operations in a mission and purpose.


At Zephyr, he works to ensure staff have the resources and support they need to provide energetic, high quality services. Alex envisions a workplace where efficient and effective work can coincide with a fun and inclusive work culture without overlooking the power of meaningful relationships.


His favorite activity as a kid was running to his neighbor’s garage after school and learning about restoring antique cars like MGs and Crosleys with the occasional Model A and Model T.

Cassie grew up in Western MA in the small town of Erving. She has been working in the field of ABA since 2014 when she began providing ABA services in a classroom setting. Cassie worked collaboratively with all stakeholders to ensure supportive working environments in and out of the classroom.

While working full time, Cassie completed her Masters in ABA and became a licensed Board Certified Behavior Analyst. She has a passion for focusing on each client as an individual with a heavy focus on their specific wants and needs. She enjoys thinking outside of the box and brainstorming ways to incorporate learning into everyday play.


Cassie’s favorite activity as a kid was lining up her favorite stuffed animals and performing concerts for them (always receiving standing ovations).

Kim grew up in Millbury MA and fell in love with Western MA after completing her undergraduate degree at UMass Amherst. She has worked in the field of autism services since 2015 when she began providing in-home ABA services to families throughout the valley. While working in direct service she completed her Masters of Education and became a BCBA.


Since then she has expanded her experience in supervisory and management roles within the field of ABA. Kim is passionate about providing high quality, individualized support so that each child can express themselves fully and thrive within their community.


As a child her favorite activities were turning anything she could into an instrument and making her older brother play Pretty Pretty Princess with her.

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